New Rules For Loud Online Ads
California has a new rule for streaming services. It starts on Wednesday, July 1. Streaming advertisements are often too loud. Now, the volume matches the video content. Senator Thomas Umberg supports this rule. Loud advertisements wake sleeping babies. Streaming companies do not share their plans. Some industry groups do not like this.
California has a new rule. The rule starts on Wednesday, July 1. This rule is for streaming services.
Streaming services show videos on the internet. Sometimes, the advertisements are very loud. The advertisements are louder than the videos.
People do not like loud advertisements. They want quiet video shows. The new rule stops loud advertisements.
Streaming services make advertisements quiet. The advertisement volume matches the video volume. California has similar rules for normal television.
Cable television also has volume rules. But streaming services are different. The law is the same.
It is a big change. Senator Thomas Umberg supports the rule. He is a lawmaker in California.
The senator talks about tired parents. A parent puts a baby to sleep. A loud advertisement plays.
The loud advertisement wakes the baby. This situation is bad for parents. The senator wants to help parents.
California is the first state. Illinois is another big state. Illinois has a similar plan next year.
Streaming companies change the volume in California. But they can change it in other states. Companies do not share plans.
They do not show their changes. We wait for new changes. The change is very important.
Some groups do not like it. The Motion Picture Association is against the rule. The Streaming Innovation Alliance is against it.
These groups say they fix the volume. They also talk about different screens. People watch videos on television screens.
People watch videos on small tablets. People watch videos on mobile phones. Different screens make volume control hard.
But the law starts this week. People are watching the news. The news is very important.
Take a position. Out loud, if you can.
Four ways to start. Pick one and try saying it before you scroll on.
Tip · Record yourself, use in a notebook, or practice with a language partner.
When does the new rule start?
Present Simple
We use the present simple to talk about things that are always true or happen regularly.
“California has a new rule.”
What to know · A1
Try saying this aloud
Scenario: Telling a friend that the TV is too loud.
- 01“It is too loud.”
- 02“Please stop the sound.”
- 03“Make it quiet.”
Register tip · informal
🔑Key Phrases
This phrase introduces the main topic of the article simply.
California has a new rule for cars.
Useful for stating when a schedule or rule begins.
The school starts on Wednesday, July 1.
A common cause-and-effect phrase using everyday vocabulary.
A loud noise wakes the baby.
🎙️ Article Audio — Kokoro TTS
New Rules For Loud Online Ads
💬Discussion Questions
Open-ended questions to talk or write about — alone, with a partner, or in class.
- 1
Why do you like quiet advertisements?
Opinion - 2
Do you watch videos on a phone or on a television?
Compare - 3
Will other countries make rules for loud videos?
Predict - 4
How do you feel when loud sounds wake you up?
Personal - 5
Is it good for governments to control video volume?
Evaluate - 6
Do you prefer watching television or watching streaming services?
Compare - 7
How do you control the volume on your mobile phone?
Personal - 8
What makes a good advertisement in your opinion?
Opinion
Adapted from TechCrunch · Read the original. LectoPress rewrites the facts as original graded-reader text for language learners.
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