California Stops Loud Streaming Commercials

A new law in California will start on Wednesday, July 1. This law will target loud streaming advertisements on the internet. Currently, streaming services show very loud advertisements. They are much louder than the video content itself.

This new law will make these advertisements quiet. Many local users are happy about the changes. In the past, California created volume rules for other media.

Normal television and cable commercials already have similar volume limits. But streaming services did not have these limits. State Senator Thomas Umberg sponsored this new volume bill. California lawmakers passed the new law in 2025.

Umberg explained his idea for the new volume law. He thought about many tired and busy parents. A parent finally gets a baby to sleep. After that, a very loud advertisement plays.

The loud noise always wakes the sleeping baby. This situation is very bad for tired parents. Parents want to have a peaceful home. Now, the law will apply only in California.

But streaming companies will probably change advertisements in other states too. Illinois will also start a similar law next year. Streaming companies did not share their compliance plans. They did not explain their new volume methods.

Some industry groups did not like this new law. The Motion Picture Association of America opposed the bill. The Streaming Innovation Alliance also argued against the law. These groups already work on this volume problem.

People also watch videos on many different devices. These devices include television screens, tablets, and mobile phones. Different devices make volume control very difficult for companies. But the new law will start this week.