News groups face a big challenge

More than 1,000 news organizations are supporting World News Day. This event happens to show why journalism is important. Organizers say the industry is in danger. They call it an existential threat. Many famous media companies are participating in the event. They are sharing stories and pictures to show the value of trusted journalism. Trust in the news is lower than before. Many people now choose social media or AI tools to find information. Branko Brkic is a co-organiser of World News Day. He thinks that media companies must change their ways. He believes that rivals should work together. He says that if they do not change, they will not exist in the future. World News Day started in 2018. It wants to show that trusted journalism really matters. It also highlights how news providers explain important events. Recent reports say that many people feel anxious about the news. Some people stop reading the news because they feel tired. However, many people still believe that good journalism is helpful. Social media networks are now the main place where people get news. But these networks are not always trusted. A UK regulator called Ofcom says people use many sources for news. YouTube is growing very fast. People also use AI tools to find information. This creates confusion about what is true. Traditional news providers are still seen as more accurate than online platforms. Brkic says the media world changed a lot. He thinks that old ways are gone. He wants to form a new balance. He says that the media must join forces to survive. He warns that they will be weak if they stay alone. He says that society will struggle without the truth. Professional journalists play a vital role in our society.